NBA Finals: How Toronto Raptors embrace Drake, Canadian roots to fuel business

A multipronged business strategy has helped turn Toronto into an unlikely meeting ground for basketball and pop culture.
via FOX BUSINESS NEWS https://fxn.ws/2QzoiB1

By Livia Albeck-Ripka and Alice Callahan from NYT Business https://ift.tt/XU3EBR1 via IFTTT
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